Why There Will Never Be a Lack of Work for Models

Consider the fact that every product isn’t just a product. It’s more of an image that the product itself.
Confused? No, you’re not. Just think about it.

Let’s take something as simple and basic as Campbell’s Soups. Now, we can say that Campbell’s Soups consist of vegetables, broth, meat, noodles, combined in various ways to make tasty food.

Of course they are. But more importantly is the image they project. The image they are trying to convey is that of warmth, home, comfort, safety, family.

So, quick test here. What image does Juicy Couture project? Is this different from, say, something from Ann Taylor or Dior? Of course it is.

Now, as a model, it is your job to present that image to the public.

Many models mistakenly believe that modeling is about them. And in some rare instances it is, especially when you’re talking about supermodels. For the 99.5% of the rest of the modeling population, the image is not about the model but about the product.

So, can you project the image?

If it’s Dior, the image is sophisticated, elite, and somewhat cool and stand-offish.

If it’s Juice Couture, it’s the girl down the street with a little ghetto look. Can you project that image? More importantly, you need to ask if you even want to?

Whether it’s Juicy Couture, or something from Victoria’s Secret or even from L.L. Bean, you have to make the product enticing…and even a bit sexy.

L.L. Bean sexy? Eddie Bauer? It can be argued that even simple fashions such as these as a bit of the “sexy” in them.

But at the very least, you’ve got to make the consumer want this product.